OTTRO.studio2026
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OTTRO.studio
2026 — Branding + Web

Nova Coffee

ClientNova Coffee Co.
RoleDevelopment + Brand design
Duration4 months
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Nova Coffee
01 — Context

Nova Coffee is a specialty coffee roaster that needed a visual identity and a website that conveyed the quality of their product. They came with a generic logo and a template site that didn't reflect their positioning.

02 — Approach

We started by defining the complete brand system — typography, color, and symbol — and then built a website that applied it consistently. The site is fast, has subtle animations, and lets the product speak for itself.

03 — Key decisions
01

Editorial typographic system

Instead of using one generic font for everything, we chose a condensed display for headlines and a neutral sans for body text. This gives clear hierarchy without sacrificing legibility.

02

Animation at the service of content

Every animation has a reason: guiding the reading, marking a section change, or reinforcing a message. No decorative motion.

03

Astro for performance

The site loads in under 1s on 4G. Astro lets us ship zero JavaScript by default and only hydrate what needs interactivity.

04 — Stack
  • Astro
  • Tailwind
  • GSAP
  • Sanity
  • Vercel
05 — Result

The site has been live since January 2026. Nova Coffee has doubled wholesale inquiries in the first 3 months and the brand is now perceived as a premium specialty roaster.